Facebook has become far more than just a way to stay in touch with friends. Facebook is now a powerful way to increase business, increase your brand and bring new customers to your storefront.
For Facebook to benefit you efficiently, however, your Facebook page must be properly done. Your brand is everything and presenting it in the proper light can make huge strides in economic growth.
Here are five quick and easy ways on how to boost your Facebook page:
Take your time choosing pics
It is amazing how many people throw up a random picture for an avatar with no care of what it looks like. If you are using Facebook for anything other than family fun, a simple headshot should do rather nicely. While using a picture of a bunny rabbit singing karaoke might be funny, it is probably not going to put on your best business face. Make sure you choose an image that will reflect what you want your clients to see.
Add in your bio
Not adding a decent bio to your Facebook page is a huge waste. The space is there for you to advertise yourself or your business. Take the time to write something engaging and descriptive so that people at a glance can see what you are all about. Bios are a wonderful resource for you to build your Facebook brand.
Make a nice header
Those beautiful headers that stretch across the top of the page are absolutely perfect for a Facebook branding image. Have someone make you a beautiful header that advertises what you are all about in a clean, but clear message or image. These headers are placed in a position so that every reader that visit your profile will see them. Make the most of that Facebook space.
Do regular updates
If you never update your page, it will quickly become stale and boring. If you do not give people a reason to visit, they simply will go somewhere else. Write yourself out a schedule and make certain that you stick to it. By posting on a regular basis, your potential clients and visitors will always have a reason to come back. Never go for long periods of time without posting something of interest.
Engage your audience
This is the most important Facebook branding advice you will ever get. Communicating with your readers and visitors is absolutely vital to building relationships. Respond when people take the time to comment and you will quickly get a popular reputation for doing so. Businesses that actively engage their audience are always rewarded with higher traffic and more responses.
Posting things like polls, questionnaires and queries are a wonderful way to create engagement. Make certain that you follow through on your end of the communication line.
Increasing your Facebook page and brand is really about taking advantage of what you have available to you. Utilize every square inch of space that Facebook provides an do so on a regular basis. If you do this, you will absolutely see an increase in readership and engagement across your brand.