Are you looking for ways to turn first-time readers into loyal followers? Growing your blog audience will take time and dedication on your part to ensure your reader’s needs are being met. To grow your blog’s audience is easy, but takes time, if you’re willing to invest in it.
If you’ve taken the time to set up a blog and write content, you’re probably looking for tips on how to grow your blog’s audience.
I’m going to share a few ways you can learn to grow your blog’s audience to maintain a dedicated following, this way if you want to monetize your blog, you can as your blog grows.
First let me say that, yes, you can make a living from blogging. Yes, you can make a really good living from blogging. But it is HARD work. Long hours. A love of/for writing. And did I day HARD work?
If you want to work from home and don’t mind putting in the time and work it takes to blog, then here are some tips for the next step… because without readers, subscribers, and followers, your blog can’t make money.
How to Grow Your Audience
Write Your Content
To grow your blog audience, you will have to write content. Think about content that fits into your niche and then use Google Keyword Planner Tool or visitor analytics from your website master tools as a means to determine what keywords to focus on for new content. This will boost the SEO portion of your blog content for organic visitors. Just remember content is key… content, content, content.
Work With Brands & PR Agencies
Although you need to have an established blog and audience to earn a living writing or promoting sponsored articles on your blog, once you do, you can work with PR agents like Nancy Behrman. Working with PR agencies will catapult your audience higher, helping you grow your blog’s audience even more. Learn more about Nancy Behrman and Behrman Communications for inspiration.
Promote Your Content
Obviously, no one will find your blog based solely on SEO strategies, you will need to promote your content on various social media channels. Think about creating business cards to hand out at local events too, this helps bring more of those who already think you’re awesome to visit your blog.
Having a Twitter, Facebook, Pinterest, Google+ and Instagram account are the best-suited platforms to promote your blog content on.
Building up a following on these social media channels takes a lot of time and work. But remember, you don’t want to just add numbers, even if it is nice to have large numbers, but you need engagement. So be sure to interact with your followers.
Many bloggers enjoy exchanging articles with each other in the form of guest blogging; this is a no-cost benefit for any blogger. The payoff is getting backlinks on other popular blogs.
The key is to find a similar niche blogger with higher page rank and reach out to them to offer guest articles. Creating a pitch to do this is as easy as thinking about what skills you can provide in a guest post, what unique ideas you will bring to their readers, and in turn, extending the offer for this blogger to guest post on your site as well.
Offer Multiple Subscription Options
Last, but certainly not least, you will want to offer multiple subscription options to make it easy for any preference to continue to get updates on your blog as you post new content. You will need to have an RSS feed, email and newsletter subscription option to ensure people from all walks of life are able to quickly subscribe to receive instant updates regarding new content or news on your blog.
Engage Your Audience
This is worth mentioning again, don’t only “grow” your audience but “engage” your audience. Be sure to have engagement with your readers by replying back to their comments and engage with them on your social media channels.
Don’t just self-promote.
Share other blog’s posts and reply back to your followers and fans.
There you have it, a few tips on how to grow your blog audience. These tips are pretty basic but they really do work, and it takes minimal effort to complete each of these suggestions.
If you want your blog’s audience to grow, just implement these tips and keep moving forward in promoting that fresh content, so others visit you on a regular basis.
Donna is a Professional Blogger, Brand Ambassador, Social Media Consultant, Freelancer, wife, and proud mom. Blog by Donna encompasses all that… she writes about family life and being a woman while weaving in articles about the brands and products she and her family love.