There is no hiding from the fact that more of your business presence will be done through online forms and platforms. A website is your hub, the place that you want to direct the general public too. It is your online shopfront, your advertising platform, and the way you can conduct business.
But, there are many avenues to cross to help direct the traffic you want to your website, and one of them is a business blog. But is it right for you? Here are some of the things to consider to get you started with a blog for your business.
Getting started can be done very simply, and it is as easy as getting a hosting platform for your domain, choosing the domain name, and then installing the background software like Blogger or WordPress to get you going. Of course, after that, you can start looking into the fundamentals like plugins and themes.
Developing the blog and theme
Once you have your hosting and may have purchased your domain name, now is the time to develop your blog and your theme. Many behind the scenes software like WordPress offer free themes to help create the right look for your business blog. It is always worth ensuring that your latest content is displayed first, or even featured in some way.
Creating the right content for your business
You could also consider the type of content you want to create, what might suit well with your business and even certain keywords you want to include. These help with the presence you make online with search engines and results displays.
When it comes to content, often the quality of the content you produce far outweighs the quantity in which you produce it. So make sure you take this into account when you are creating blog content. Many WordPress or Blogger software will have PlugIns to enable you to check your content for readability, SEO and keywords.
Keeping everything blog related in the one place
Blogging can open up a lot of doors for your business, and physical mail and press releases are just some of the things you can receive. NOt to mention products and brand information. This is when a business address for startup could be useful. Enabling you to get your physical mail in a virtual format as soon as you want to view it.
Using social media to promote posts
Social media is a valuable tool when it comes to promotion of your blog. It is an easy way to get some instant feedback and engagement on the post, as well as driving the traffic to your blog and clicking through to read your post.
In some cases, it is also worth having your social media links on your blog homepage, so that readers can follow and never miss a post. This works well to run alongside a social media strategy, which could have blog links and sharing included in your overall goal.
I hope these tips help you get started with your business blog.
Donna is a Content Creator, Marketer, Brand Ambassador, Social Media Consultant, former teacher, wife, and proud mom. Blog by Donna encompasses all that… she writes about family life and being a woman while weaving in articles about the brands and products she and her family love.