Arm & Hammer Tooth Tunes One Direction Toothbrush #ToothTunes1D #spon

Arm & Hammer Tooth Tunes Toothbrush One Direction

My son is really into music lately. He’s only ten, but has his little finger on the pulse of music. He knows all the top musical singers/groups and popular songs. One of his favorite groups is One Direction.

I can’t tell you how thrilled I was to find out about Arm & Hammer Tooth Tunes One Direction Toothbrush. It’s sometimes a challenge to make sure he brushes his teeth long enough.

Arm & Hammer Tooth Tunes Tooth Brush

How long is enough? To ensure healthy teeth and gums you need to brush your teeth for 2 minutes twice a day.

Since it’s sometimes a fight challenge to get my son to brush a full two minutes (maybe it’s a boy thing), the Tooth Tunes One Direction toothbrush is a blessing. He knows to brush his teeth gently, in vertical motions and to brush the all sides of his teeth. He also uses a mouth rinse, and flosses. Yet, I think he rushes through brushing his teeth.

Two minutes isn’t long, but for a child, or to be more specific, my child, it is. Now, I know he is brushing them long enough. And being entertained at the same time. This of course makes the 2 minutes fly by.

I caught him dancing while brushing the other morning. It’s like he’s having a concert in his mouth. And in some ways he is — the music resonates through the brush that vibrates on the teeth so that the music is playing inside his head. Hence, a concert in his mouth. Trust me, to a child, this is like the coolest thing ever!

Brushing with Arm & Hammer Tooth Tune toothbrush

Hey, if it will keep my son brushing longer, I say… rock on!

NOTE: Tooth Tunes™ toothbrush is the only one in North America that features the band One Direction.

Two of their chart topping singles can be found on the Tooth Tunes toothbrush – “One Thing” (which my son has) and “What Makes You Beautiful” (I’m partial to this song).

ARM & HAMMER Tooth Tunes™ launched in July 2012 featuring:

  • “All Day” performed by Cody Simpson
  • “Dynamite” performed by Taio Cruz
  • “I Gotta Feeling” performed by Black Eyed Peas
  • “If I Ruled the World” performed by Big Time Rush
  • “Round & Round” performed by Selena Gomez & The Scene
  • “Tonight, Tonight” performed by Hot Chelle Rae
  • “We Will Rock You” performed by Queen

I’ve got to get my son “We Will Rock You” when I replace this Arm & Hammer Tooth Tunes toothbrush in 3 months. There’s a YouTube video with my son singing it through a grocery store. Ha!

The brushes have a suggested retail price of $9.99 and are available at mass, drug, and food retailers nationwide.

Here’s some more great news! Church & Dwight Co., Inc., is announced the Brush with Tooth Tunes™, Rock with One Direction Sweepstakes. The grand prize is four tickets to a One Direction concert in August 2013.

I know a lot of tweens and teens that would be excited over that prize.

There will be 100 First Prize Winners – receiving One Direction prize packs, with One Direction merchandise.

All you do to enter is follow these steps:

  1. Create an optional video of yourself or your kids brushing with One Direction ARM & HAMMER™ Tooth Tunes™ for your chance to be featured on! (A video is not required for entry.)
  2. Visit, complete the registration form and click submit to be entered for your chance to win.
  3. Enter up to once per week now through 6/30/13. Winners will be chosen July 2013.

Brush with Tooth Tunes™, Rock with One Direction Sweepstakes Rules:

  • No purchase necessary
  • The sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, who are 13 years of age or older
  • For official rules, visit

Disclaimer: I am part of the Mom It Forward blogger network. Mom It Forward and ARM & HAMMER™ Tooth Tunes™ partnered in support of this campaign. ARM & HAMMER™ Tooth Tunes™ compensated me for participation in this campaign. However, all thoughts and opinions are my own.


  1. I need to get ME one of those toothbrushes! They seem so cool.

  2. my 8yo would LOVE this. it’s also great that the song tells them how long to brush. no more guessing, no more “I forgot what time I started” or any other excuse

  3. That is too fun – these would make great stuffers for Easter baskets, especially with all that chocolate and jelly beans in them 😉

  4. How neat! I need to get one for each of my sons. It’s a fight to get them to brush long enough too.

  5. How cool! I think I will look for this next time I’m at the store! Thanks for a great post!

  6. I don’t brush long enough myself. 🙁

  7. This is such a great idea. Simple, entertaining AND gets the job done!

  8. It’s definitely not just a boy thing! My kids have no trouble remembering to brush their teeth but they are horrible at brushing for an appropriate amount of time.

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