Burger King's Sponge Bob Square Butt – Full Video
I have to admit that I had not seen the entire Sponge Bob Square Butt Burger King commercial. I walked into the family room the other day and Cody (who is six) was laughing at it. You have to know that my son thinks butts are funny, by the way. So I just saw a brief couple of seconds of the controversial commercial.
Then last night a friend was telling me about a conversation she had with some Twitter users about the commercial. Here is the Twitter stream of that conversation.
The commercial parodies Sir Mix-A-Lot's 90s hit song, Baby Got Back, with new lyrics that use Sponge Bob Square Pants in the ad. The original song lyrics say, "I like big butts and I cannot lie" and the parody says, I like square butts and I cannot lie" with dancers gyrating around with phone books in their shorts, while Burger King's mascot the King dances around among them.
So I did some research… first I went to YouTube to see the ad. Now this video is the full video, so I warn you if the 30 second commercial upset you – well you'll not be happy at all with this video. I advice you to forego watching it; and definitely do not watch it if you have a child in the room.
I don't frequent Burger King often but (no pun intended) will I think twice before going again? Here's the thing though… I am more upset with Nickelodeon.
The Campaign for a Commercial-Free Childhood is asking whether Nickelodeon Television President Cyma Zarghami approved the controversial SpongeBob SquareButt television commercial. They had over 2,600 CCFC members writing letters to Nickelodeon and Burger King requesting they pull the ad.
They wanted to know if Cyma Zarghami or anyone else at Nickelodeon approved the SpongeBob SquareButt ad. From the letter,
It's bad enough when a character popular with children, like SpongeBob SquarePants, is used to promote junk food, but it's absolutely egregious when that character simultaneously promotes objectified, sexualized images of women.
Burger King responded to criticisms by disingenuously claiming that the ad -which is for Kids Meals and features perhaps the most popular children's television character – was aimed at adults. The ad ran during Monday Nights Men's NCAA Championship, which aired at 6:00 pm on the West Coast.
If Nickelodeon has responded publicly I couldn't find it.
So do you believe the ad is targeted towards adults? Does it change your opinion of the ad if is was meant to target adults? Or do you think people are being too uptight? Maybe you thought the Sponge Bob Square Butt Burger King ad was perfectly fine… maybe even funny?
Whatever your thoughts and opinions I'd love to hear them.