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Why is it Important to Maintain Your Website when You Don’t Sell Online?

By: Donna Chaffins | Date: August 10, 2014 | Categories: Websites

Guest Post

Why is it Important to Maintain Your Website when You Don't Sell Online

In today’s society, more and more people are turning to the power of mobile computing to make their lives more efficient. While a large portion of these people merely want to stay updated on Facebook or play a few games while sitting on the bus, many more are realizing the potential for finding information quicker while on the move.

It is this aspect of mobile technology that you should be capitalizing on using your website.

A website is more than just a place to host eCommerce goods or provide “Contact Us” information. It is a way that will allow you to connect to your target consumers on a deeper level. It is a method that will allow you to demonstrate the professionalism of your business.

It is a vital necessity if you wish to out perform your competitors. After all, you can be rest assured that they are doing everything they can to engage as many visitors as possible.

The Functionality of Your Site

You don’t have to sell goods from your site in order to increase the potential of your business. Since most search engines are poised to display local relevancy to users, more information on your site can increase your local exposure.

For example: Your business performs HVAC services to the local community. By registering your website with search engines, you can increase the chances your community will find your business if someone should do a search for HVAC repair in your area.

Adding various pieces of information to your site such as the best methods to maintain your furnace filters and such, you can improve your online reputation as a professional instilling trust within the consumer.

When you build a website, it should be maintained as well as your brick-and-mortar location. Outdated information can be damaging to the trust you are trying to promote within the visitor.

Depending on your business model, you may not have to hire a full-time designer, but you do need to spend time updating the online information. This is how those with smartphones and tablets are going to judge your business professionalism. A terrible site design could actually hurt your chances of attracting new customers.

If developed with the best optimization practices and marketing capabilities, your website could have the possibility to create an additional revenue stream for your business. This is aside from offering local customers information about your practices. Don’t underestimate the value of your site – even if you are localized in a small town.

19 Responses to Why is it Important to Maintain Your Website when You Don’t Sell Online?

  1. Great ideas for small businesses.

  2. Ty says:

    These are some really helpful tips! Thank you so much for sharing them, you rock!

  3. Colleen says:

    I know if I visit a site that has not been updated I will usually forget to come back after a while it is important to keep it updated definitely.

  4. Kathleen says:

    These are all great points. I know that I have a few old websites that need to be updates asap.

  5. HilLesha says:

    These are such important tips for small businesses!

  6. Raijean says:

    This is so important, great tips!

  7. These are great tips for anyone with site online. Thanks for sharing.

  8. Angela says:

    Registering websites with the search engines is very important. Thanks for the tips.

  9. Crystal says:

    They say you can’t judge a book by its cover, but I do. Likewise, I judge a business by its website. It has to be professional & user-friendly for me to continue considering giving them my business.

  10. laurie damrose says:

    Its good to keep it fresh so you get more traffic.

  11. Great tips. I always get turned off when a website is dated and the last entry is from four years ago!

  12. That actually makes sense to me, and I told this to my sister who basically let hers lapse

  13. This is a great bit of advise. I try to keep mine up to date. I have some old posts that really could use some attention, but otherwise I feel it’s okay.

  14. Kelsey Apley says:

    Really awesome advice! I think if you have fresh content it will bring new readers in and keep them engaged!

  15. Liz Mays says:

    I totally agree! If you don’t keep updated, people will go to sites that are!

  16. Jenn says:

    Great tips, good to remember online businesses are just as important as brick and mortar.

  17. Tammy says:

    This is so true. I really don’t like going to websites that are behind the times or have old information on them.

  18. These are really great tips! I try to keep my info updated and my blog looking professional.

  19. Marcie W. says:

    Maintaining a website is definitely time consuming but crucial for business.