Blog traffic is a funny thing… one minute it is exploding for apparently no good reason and the next minute it is down to a crawl. Every ebb and flow in blog traffic has a reason. We might not know the reason and therefore fail to capitalize on it, but the reason is there just the same.
Traffic bursts are either organic or they are artificially produced. Organic blog traffic is what you want so that your traffic is made up of people interested in what you have to say.
Artificial traffic is a dime a dozen and can be bought and paid for with very limited success. Getting a huge burst of random traffic can give you some benefits, but if they are not interested in your subject matter… they are not going to hang around.
So how do we get that organic traffic on a regular basis?
Here are five solid tips on how to boost your blog traffic organically:
Write for readers… not search engines
SEO is great and all, but if your blog entries are written only for that purpose you are going to bore your readers to tears. Blog traffic is powered by content and readability. Write something on a subject that your readers will relate to and write it in an interesting way.
If you do this, the readers will come and they will tell their friends as well. That is about as organic as it gets.
Give quality information
High quality information is also extremely important. Give a reader something they can actually use. If you show someone how to do something that will improve their lives, their jobs or their income, you will have a reader for life. Take the time to write authoritatively and you will deliver consistently good content.
Make your site easy to navigate
Bounce rate (how long people stay on your site) is going to largely determine your income over a period of time and you can make it much better by making your site easy to move around in. The last thing you want to do is make it tough for a reader to subscribe, comment and engage you.
In fact, you should go to great lengths to make sure you make that a breeze for them. Likewise, you should interlink your articles in a natural way so that helpful information is at their fingertips.
Engage your audience
It is no longer enough to just be that author in the sky that nobody ever hears from except when you write. You have to get out there and interact with your readers from time to time. Spend some time answering questions and responding to comments. You will be shocked at how that brings people back organically to your blog.
Embrace social media wholeheartedly
The days of social media being “optional” are over. Facebook, Twitter and Pinterest are staples of every major company and website out there. Embrace it and give in to the monster. Without these powerful sources of organic traffic, you don’t have much of a chance.
It is a bit scary at first, but once you start interacting you will find that it is quite fun and inspirational.
I hope these tips on how to boost your blog traffic organically help!