Blog By Donna

National Breakfast Week with Kellogg’s Share Breakfast Program

How many times have you heard the phrase “Breakfast is the most important meal of the day.”? A lot, I bet. It really is true. After sleeping all night, our body and brain needs fuel.

It’s even more important for kids. We send them off to school (unless you homeschool) each morning to be educated, but they can’t be full ready to learn and retain information at their best, if they’re hungry. I know it’s my job to see that my son is ready to learn. He has to start his day off on the right foot. And there is no better way to do that than with a nutritious breakfast.

I do know that many kids don’t eat breakfast in the mornings, for various reasons — one reason is economics. Many families struggle to put food on the table.

I remember when I was young one of our neighbor’s kids coming to our home to eat breakfast. Their Mom left really early for work and their dad didn’t/couldn’t/wouldn’t fix them breakfast.  I have fond memories of my Mom making sure those two little boys had breakfast.

I will admit that on school days my son wants to sleep as late as he can, so he doesn’t get a home cooked breakfast, but I do make sure he has cereal, poptarts, yogurt, and cereal bars readily available for him. More often than not, it is breakfast on the go on school mornings… but he does have breakfast.


I’m thinking about inviting some of his friends over for a community breakfast — a way of spreading the importance of breakfast. Fortunately, I know that all his friend’s parents provide them breakfast, but like with my son, that have to be reminded the importance of eating a breakfast each morning.

Thanks to Kellogg’s Share Breakfast program, a lot of children that would have otherwise not had breakfast will now have that essential meal of the day. I’m proud to join celebrity and Dad, Taye Diggs, in sharing with the world how important it is for every child to reach their full potential by starting their days off with breakfast.

What Can You Do?

Each of the above items will feed a child breakfast. I shared, tweeted, pinned… will you?  Visit Kellogg’s “Share Breakfast” website to learn more.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world’s leading producer of cereal, second largest producer of cookies and crackers and – through the May 2012 acquisition of the iconic Pringles® business – the world’s second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands – produced in 18 countries and marketed in more than 180 countries – nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit

About Action for Healthy Kids®

Action for Healthy Kids® (AFHK) fights childhood obesity, undernourishment and physical inactivity by helping schools become healthier places so kids can live healthier lives. AFHK partners with a legion of dedicated volunteers – teachers, students, moms, dads, school wellness experts and more – from within the ranks of their 34,000+ constituency to create healthful school changes. After all, everyone has a part to play in ending the nation’s childhood obesity epidemic. AFHK’s programs, tools and resources make it possible so that many people can.

AFHK’s grassroots efforts are supported by a collaboration of more than 70 organizations, corporations and government agencies. Working together, they’re giving kids the keys to health and academic success by meeting them where they are – in the classroom, in the cafeteria and on the playground – with fun physical activity and nutrition lessons and changes that make it possible for them to eat nutritiously and play every day. More information is available at, on Facebook at and on Twitter at

Disclosure: I participated in a campaign on behalf of Mom Central Consulting for Kellogg’s. I received a product sample as well as a promotional item as a thank-you for participating.


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