What is Instagram and how to use it for mobile marketing?

Guest Post

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Instagram is a cool photo sharing Application that often comes free with Android and IOS. Instagram was introduced in 2010 and has become one of the most popular apps on both iTunes and Google Play stores. Instagram is often used for sharing photos with friends and also for marketing purposes. There was even a conceptualization floating around in May of the Instagram Socialmatic Camera, which is due to be released next year. Let’s look in a bit closer detail of what Instagram is and how to use it.

What does this App do?

You can take pictures from your mobile and share it on many of the social networking sites such as Facebook and Twitter. Instagram is not only popular for its social use, but it has also become a useful tool for brands wishing to leverage their digital marketing campaigns via Instagram. The old adage that ‘a picture can tell a thousands words’ is certainly true here.

How to make mobile marketing effective with Instagram?

If you have a brand that needs to gain popularity, the best option is to conduct mobile marketing via Instagram. Start an account in Instagram and connect to as many users as possible via social media sites. People tend to see your brand and eventually likes and shares will accumulate. For example if someone likes your picture on facebook then he is also likely to follow you on Instagram too and the same thing can happen, vice-versa.

To make your photo content easily discoverable and start your own marketing on Instagram, you can use ‘hash tags’. Hash tags are the same as you find in other social platforms such as Twitter. However, this feature is often over-used and we wouldn’t advise using the most popular tags as your content will quickly get lost in the ether.

Always describe your photos

Another tip for marketing using Instagram is a good picture with a proper description. Pictures of your day to day activities, employers, brand information and good communication are required to gather popularity for your brand through Instagram. You can add the location of where the photo has been taken. Enhancing the information with the associated content makes it more searchable.

Finally keep track of your progress to get effective marketing results and impressing your followers. Statistics can be taken via free services like webstagram. They shows how popular you are in Instagram and track down your most popular picture, hash tags etc.

Guest post by Dragonfly Productions, a corporate video production company in London.